We exclusively interviewed Luis Fernández Pertierra, recent winner of the 2nd Edition of the 2019 EtiquetaNews Awards. A graphic design student from the Escuela Superior de Arte de Asturias, Esapa, who recognizes that the winning label is the first one he has designed in his life. A young talent whose work was strongly endorsed by the contest’s excellent jury, which exudes a charming simplicity and will undoubtedly give a lot to talk about in this industry in the coming years, based on the comments of the main label manufacturers they sponsor the contest.

When and why did you choose to study graphic design?

It was in high school. He had finished second in high school and did not know what to study next. It was then that a teacher I had and who had worked at the Higher School of Art of Asturias, Esapa, suggested that I enroll in graphic design. I didn’t really know what being a designer consisted of, but little by little I have become hooked on this profession.

What is the most important thing to be a good graphic designer?

The truth, I could not say precisely. I think it is very important to know what has been done as well as what is being done, the new trends. As a result of that knowledge and of being up-to-date, you can be more clear about how to highlight and differentiate your proposals from those of others.

How would you describe the concept behind the “Haro” label, with which you have won the Contest?

The winemaking tradition of La Rioja begins in the 19th century and is due to the migration of French winemakers to Spain, due to a plague that seriously affected French vineyards. As a result of their settling in the area, these winemakers taught the Spanish about their knowledge of wine and its production, thus creating tradition. For the expansion of trade, several train stations were created, such as Haro, which followed the railway line, Tudela-Bilbao, which led to the birth of the Barrio de la Estación where there are currently a large number of wineries and vineyards.

In this way, with the icon created for the brand, I have tried to pay homage to this neighborhood and its history, also creating a visual game with the train tracks and the initial “h” of the word Haro.

All this concept on which I have based the design of my label, I consider it simple, but very powerful at the same time. The key is that having been inspired by a historical factor and a solid concept, I have achieved a lot of consistency in the final image that the label presents.

<< All this concept on which I have based the design of my label, I consider it simple, but very powerful at the same time. The key is that having been inspired by a historical factor and a solid concept, I have achieved a lot of consistency in the final image presented by the label >>

How did you determine the finishes and the self-adhesive material that your label carries?

After a few color tests, it was soon clear to me that I wanted to use black and gold on it. Later and with the help of my teacher, we saw if it was feasible and we defined the corresponding technical details.

Regarding the self-adhesive material, the label is printed on UPM Raflatac’s Icy White Ice Premium-FSC / RP30 / White Glassine 85 high-white paper, which has a mold and moisture resistance treatment.

Did you imagine you could win the best Student Label Contest in the country when you entered?

No way. As I said at the awards ceremony, I did the work as a class activity and at no point did I think I could win when I signed up.

How do you assess the support of the teacher from the center where you study, Esapa, throughout the process of guardianship of the creation of the label?

I thank Blanca Prendes, my teacher, for all the attention she has given us during the process, both to me and to my colleagues. It has been very important to me. The truth is that at first she had planned to develop another idea, but she was guiding us correctly where she believed that it was best for each of us.

Who did you remember when they said you were the winner of the Contest?

The first people that came to mind were my classmates, who ever since I knew I was among the 50 finalists kept telling me that I was going to be the winner. I never paid attention to them !!!

How do you think this award can change your professional life?

Well, I honestly don’t know, because my professional life hasn’t started yet. However, I am aware that it involves a lot of publicity, recognition of my work and a very good cover letter for future jobs.

<< I am aware that winning the Contest involves a lot of publicity, recognition of my work and a very good cover letter for future work >>

How do you imagine the labels of the future?

I think they are undergoing a very important process of change. If design is already a key piece today, it seems to me that in the future it will be much more… and that is very good news for our profession.

How do you think the contest sponsor label makers are going to help you make better and more competitive designs when you are professionals?

It seems like an incredible opportunity to me. Your knowledge and experience are invaluable. Your support for young designers and involvement in the Contest will allow us to grow as professionals.

What did you like the most about the Contest?

I have really enjoyed the creative process. Honestly, the winning label was the first label I have ever designed in my life and I had a great time working on it. Participating in the Contest has been a very good experience !!!

What would you say to graphic design students to present themselves to the 3rd Edition of the 2020 EtiquetaNews Awards in which the organization is already starting to work?

Do not think about it and introduce themselves. To participate in the Contest, they do not ask for experience, only work, take great care of your design, but above all, enjoy. If you enjoy working on your design, surely the final work will be of quality. I never thought I would win and in the end I did, so anyone can do it.

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