Label description (objective, differential aspect):
This wine with the Certified Designation of Origin of La Rioja is made in the Riojan town of Haro, cradle of the region's wine culture. Naming makes direct reference to its place of creation, and its visual identity to the story behind it.
The winemaking tradition of La Rioja begins in the 19th century due to the migration of French winemakers to Spain due to a plague that seriously affected French vineyards. As a result of their settling in the area, these winemakers taught the Spanish their knowledge of wine and its production, thus creating tradition. For the expansion of trade, several train stations were created, such as Haro, which followed the Tudela-Bilbao railway line, this led to the birth of the Barrio de la Estación where there are currently a large number of wineries and vineyards.
The icon created for the brand aims to pay homage to this neighborhood and its history, also creating a visual game with the train tracks and the initial “h” of the word Haro.
As for the typeface chosen, it is the Montserrat in a high box, a dry stick that gives it that modernity and elegance with very regular letters such as those seen in the word HARO in the logo.
If we talk about color, only two colors are used on a white background, which are black and gold, the latter characterizing it with an immediate visual appeal necessary to make itself stand out from its competitors in the market.
Self Adhesive Material:
Icy White Ice Premium-FSC / RP30 / White Glassine 85
Other aspects to consider:
Regarding the printing specifications, the paper will be an Icy White Ice Premium-FSC / RP30 / White Glassine 85 that will be printed in offset with a metallic thermo-laminated stamping to give that golden finish to the corresponding parts (gold hot foil).